Releasing in limited quantities throughout Greater China, the Jordan Wings Collection is Jordan Brand’s pinnacle product capsule to date.
The project: Jordan Wings team needed fresh, strategic thinking and design concepts to create premium packaging and a brand experience that reflected the meticulous craftsmanship and rich materials of the luxury lifestyle brand. As the project lead, I developed the scope & timeline, coordinated creative reviews and approvals with partners across a multi-layered organization, including Jordan brand, product design, production, finance, and sourcing.
