Stonemill Matcha

The founders of Stonemill Matcha had a mission to make authentic matcha more widely accessible by opening a cafe and tea room offering high-quality, stone-ground matcha beverages, matcha-infused pastries, and a menu of Japanese comfort food. 

The project: The creators of Stonemill needed a local partner to concept, design and produce a brand identity and visual language executed across customer touchpoints: web design, packaging, signage, collateral, and photography—to launch Stonemill’s matcha cafe and retail shop in San Francisco’s Mission district. As the project lead, I planned and oversaw each phase of the work from initial concepts to post-production of assets. 

• Brand visual language

• Website design

• Photography

• Packaging

• Signage

• Collateral